Policies and terms
The rules are published, and they are the same for everyone.
Advertising policies
| Category | Rule |
|---|---|
| Prohibited | Illegal goods and services, counterfeits, weapons, tobacco and nicotine, adult content, hate, Ponzi and pyramid schemes, unlicensed forex or crypto trading, miracle cures, malware and deceptive practices |
| Financial services | Licence from the RBZ, IPEC or SECZim |
| Betting and lotteries | Lotteries and Gaming Board licence, adults only, never on youth content |
| Alcohol | Adults only, no appeal to minors |
| Medicines and health | MCAZ registration, no unproven claims |
| Religious advertising | No promises of healing or wealth |
| Political and issue ads | Not at launch |
| All ads | No false or misleading claims, and advertised prices must include all taxes |
Publisher content policies
Not allowed: pirated content, adult content, hate or incitement, illegal content, harmful falsehoods, sites made mainly to show ads, and any reward for clicking ads.
News publishers keep full editorial independence. Advertisers protect their brands by excluding topics, not by the network blocking journalism.
Review and appeals
We aim to review standard ads within four working hours and restricted categories within one working day. Breaches can lead to rejection, strikes, suspension or closure, and you have a right of appeal.
Terms
Advertiser terms, publisher terms, token terms and cookie notice are being prepared by Legal.